Written by: Future Ordering & Flybuy
Emerging customer behaviors are gaining momentum
Pickup services have become integral to the quick-service restaurant (QSR) experience, offering customers the ultimate convenience of purchasing food without the need to leave their vehicles – particularly crucial for on-the-go dining and time efficient meals.
In 2020, the industry saw a massive increase in off-premise pickup orders (in-store, curbside, drive-thru) due to the Covid-19 pandemic, and it seems like guests have not been willing to give up this convenience.
When building a future-proof pickup program, it is of utmost importance that the customer experience is completely frictionless and the food is as fresh as if a customer is dining in the store.
A streamlined pickup service also improves the customer experience by engaging and rewarding loyal customers, facilitating personalized experiences, and opportunities for upselling.
What’s in it for the QSR?
Incorporating innovative technology opens new possibilities to stay one step ahead of the customer, allowing to:
- Increase efficiency in the drive-thru lane by identifying vehicles and monitoring their real-time flow
- Identify bottlenecks and ensure optimal speed of service
- Streamline and optimize the order-ahead pickup process.
When Technology Leaders Team Up
Future Ordering is teaming up with Flybuy (https://www.flybuy.com/) to provide restaurants with the tools they need for a best-in-class customer experience Flybuy leverages location technology and AI to optimize pickup, delivery, drive-thru, and loyalty for brands around the world.
Future Ordering recently had a chat with Alonso Vargas, the SVP Product at Flybuy, to explore the exciting possibilities that arise when technology innovators collaborate to revolutionize restaurants’ order fulfillment and delivery systems. Watch the full interview here.
