There are over 227 million food blogs and Instagram accounts. There are only 616,000 restaurants in the U.S.!
The digital world and physical world have never intersected as much as now - particularly when it comes to commerce.
Amazon started as a pure digital world, only to learn that physical stores couldn’t truly be beat - leading them to brick-and-mortar grocery stores, bookstores, and pickup locations.
Most restaurants are starting from the other side of the spectrum. With great retail space in high-density areas, restaurants are now tasked with accommodating off-premise and mobile ordering.
The National Restaurant Association found that over one third of restaurants are behind the curve in technology.
“Barriers of implementation hamper progress and lead a third of restaurant operators to say their operations are lagging in tech use. Only about one in ten believe their establishment is leading edge.”
Annika Stensson, the NRA’s director of research communications states “Cost is still perceived as the biggest barrier to implementing more customer-facing technologies, along with lack of existing infrastructure and customer acceptance. Finding cost-efficient solutions and convincing arguments as to their importance are paramount for restaurant operators.”
Quick-service eateries can have a leg-up on the table-service locations because of fewer operational changes. Also, QSR’s have been more likely to adopt newer technologies.
A separate NRA survey affirms 39% of smart-phone equipped users would use mobile payments with restaurants if it were available.
Creating an entire mobile payment operation can be expensive, operationally challenging and difficult to map out. Furthermore, adding another app to a customer’s phone is even harder. Digital marketing trends show that average Cost-Per-Install (CPI) is $2.78 for a loyal user.
As a marketer or operations decision-maker in a restaurant, having a ready-made app that combines the physical and digital world in food can be a tough decision.
Learn how FlyBuy bridges the gap between these two worlds and can be connecting your restaurant in less than a week.